The Voyager Brand Model begins by establishing a series of guidelines to form the foundation of an exceptional customer experience.
Brand Voyager Model
Developing an adventure your customers will want to experience.
The Voyager Brand Model views the customer experience (either B2C or B2B) as a Human to Human (H2H) experience. Each individual person, either acting on behalf of themselves, or an organization they represent, will all have different needs and wants. Our goal is to serve as a guide as they conquer the brand landscape, helping them navigate the various paths and options available to them.
The Voyager Brand Model serves as a guide, which can be uniquely tailored for each individual or group engaging with your brand. We’ve designed a series of exercises and approaches that help us build a data and purpose driven model.
Brand Purpose
The difference an organization is trying to make in the world. Its fundamental reason for being.
Brand Values
The fundamental “beliefs” of an organization; the cultural “glue” that holds it together.
Business Imperatives
Business objectives, strategies, and goals. Defined rationally and emotionally.
Brand Position
A differentiated customer benefit; ultimately delivered to the target. Should manage to relate to the customer on both rational and emotional levels.
Reasons to Believe
“Proof points” substantiating the customer benefit. Driven through product offering and data.
Brand Archetype
Collectively inherited unconscious ideas, patterns of thought, and representations universally present in individual psyches.
Human Brand Experience
Human characteristics associated with the brand that define its interactions. How constituents feel when they engage with the organization in a personal, memorable way.
Campaign + Message Platform
The unique territories, ideas, themes, and activation treatments that empower customers to make purchase and engagement decisions. Uniquely position the company in an area that is defensible and ownable.
