Philosophy

The Voyager Philosophy

We believe in creating deep and impactful brand connections with customers through engaging stories, empowering content, and human connections planning.

Voyager Beliefs

No two consumers are the same, yet advertising and marketing departments continue to use the same broad reach approach they’ve been using for decades. The Voyager Agency was built on a core philosophy of constantly looking for new approaches to create real and authentic brand connections.

We’ve developed a series of guiding principles to serve as a framework for our branding, campaign, and connections planning practices. They also serve as a set of reminder on how we like to be treated and how we should treat our clients.

BE HONEST

In a world of marketing and advertising where “truth” can be bent, we support campaigns, brands, and messages that simply provide better products to meet the needs of the marketplace. By being honest, with yourselves and your customers, great things can happen.

BE TRANSPARENT

We believe it is important to be transparent with ourselves and our clients. The only surprises we give you should be ones that delight. You have full access to your team, fully clarity on budgets, and transparency to our thinking.

ACT HUMAN

The power of Human to Human connection cannot be understated. We help brands and organizations develop human relationships with their customer base – empowering them with tools and information that eliminate unnecessary stress in the buying process.

SOLVE PROBLEMS

Our methodology and approaches help identify gaps in the marketplace where we can help customers solve problems – by focusing on positive outcomes rather than the symptomatic problems that drive them to search in the first place.

STAY POSITIVE

The world is chaotic and competitive. We focus on highlighting the good in the world and the opportunities we have to solve complex customer challenges.

SHARE SUCCESS

We don’t chase awards, we chase results.  When we both succeed in developing impactful branding and marketing efforts, we all win.

EMBRACE CHANGE

Change can be frightening and threatening to our current belief system. We’re constantly looking to challenge our thinking and methods – ensuring we’re never complacent in our approach to solving marketing and branding challenges.

BE BOLD

Don’t be afraid to champion an idea or approach that seems uncomfortable. The great brands of the world all had the crazy audacity to try something bold and different.