
Bishop+Rook Trading Co.
Bishop+Rook
Bishop+Rook Trading Co. specializes in the import, restoration, and bespoke building of vintage Land Rover Defenders.
- Client
- Bishop+Rook Trading Co.
- Engagement lead
- Michael Kraabel
- Shared experience: our team has worked on projects and led engagements for many clients over the years, and the lead named here brings that experience to every Voyager project.
- Services
- Branding
- Campaign
- Photography
Introducing Bishop+Rook
We specialize in sourcing, importing, and building vintage Land Rovers and Heritage Land Rover Defenders. We aim to ensure each vehicle we source or build retains its unique character, whether it’s an unrestored classic with original patina or a complete nut-and-bolt restoration.
With years of experience in the industry, Bishop+Rook has become one of the most recognized companies in the world for creating truly unique and classic Land Rover Defenders. We maintain operations in the US, UK, Spain, and sourcing operations through the entire EU to ensure a steady supply of interesting and unique Defenders to bring to the market.
The Brand Story
Since the beginning of the company, we have ventured to bring our customers along with the journey. We publish an extensive amount of material to help guide prospects through the adoption process. We show what takes place behind-the-scenes in the workshop, believe in radical pricing transparency, and offer support to anyone considering owning a vintage Land Rover.
The company was started in late 2014 as a passion project but evolved and expanded over the years to become a leading full-service Land Rover Restoration company, with workshops worldwide. We continue to maintain our status as an employee-owned company over the years, knowing that true craftsmanship can only come from hands-on work completed in our own workshops.
Results (from Mike's resume)
Mike's resume on kraabel.ai credits his work as brand and digital lead at Bishop+Rook (2019 to 2024) with 120% year-over-year revenue growth, a two-year or longer waitlist, a 95:1 return on ad spend from a digital lead generation strategy, an in-house content studio that drove award-winning brand storytelling, and a 22% increase in consumer engagement from omnichannel DTC programs.
Media
The work






Start your own voyage
Have a brand challenge, campaign, or big idea? Let’s create something remarkable together.

