Capabilities

Brand Building

Brands worth following start with who the customer becomes. We build platforms, names, and identity systems from research, then test them in the market.

Identity

Brand identity system

Creating a unique universe in which your brand lives.

Your brand identity system is a collection of visual, verbal, and human elements that work together. The result is a unified, consistent, flexible set of brand assets, designed to communicate your organization's value to the target audience.

Our engagement team helps you through these tricky waters. We analyze your current identity system in depth and look for opportunities to improve it.

Our brand model has four stages: Customer Insight (why the customer is searching), Brand Promise (what you can offer), Engagement Pathway (how you guide the journey), and Aspirational Identity (who the customer becomes). For Ecolab we built the brand vision, visual style guide, voice and tone, and an icon system designed to translate across more than 20 languages and 170 countries.

Work

Selected work

Brand platforms, naming, and identity systems built on research.

Branding / Digital

Ecolab: Everywhere It Matters

I spearheaded the creative direction of a transformative project for Ecolab, pivoting their brand narrative from a product-centric and chemistry-focused approach to a more human-centered, service-oriented direction.

Branding / Directing

Stratasys Rebrand

Led an effort to rebrand one of the pioneers in the additive manufacturing and 3D printing industry.

Branding / Film

Pace Labs: Inspired to Protect

Had the absolute pleasure to work with one of the most important unknown companies in the world to develop a comprehensive brand platform.

Branding / Campaign

Blink Blinds-Between-Glass

Developed a new brand campaign for Blink, Blinds-Between-Glass by ODL. The new campaign focused on both retail and trade sales.

Branding / Design

Ameripride: Tried & True

Lead Ameripride through both a brand and digital transformation effort, helping to create a unique identity in an industry of sameness. We took a more gritty and raw approach to content, focusing on the dedication of the Ameripride team and how they support their hard working customers.

Branding / Campaign

AVIV 613 Vodka

I guided AVIV 613 Vodka through the Voyager model, helping to create a unique brand identity that connected deeply with its target audience, built a loyal community, and positioned the product as more than just a premium vodka, but a meaningful experience.

Build a brand that holds together

Have a brand challenge, campaign, or big idea? Let’s create something remarkable together.

Get in Touch