Stratasys Rebrand

In a time when 3D printing was hitting mainstream news and investors were looking at the category with greater interest, Stratasys lacked a cohesive brand story and vision. My team led a global strategic analysis that ultimately led to the recommendation to rebrand and align all divisions under a new unified brand system.

My team developed an entirely new brand system, story, go-to-market strategy, and vision for the 3D printing market.

Brand Line:

The 3D Printing Solutions Company.

Purpose:

We shape lives by revolutionizing the way things are made.

Stratasys is the trusted leader in innovative 3D Printing and manufacturing solutions that empower individuals and organizations to transform the way they imagine, design and make things.

Stratasys, the leader in 3D printing and additive manufacturing, had recently undergone a significant global rebranding to unify its diverse divisions. This pivotal moment calls for a compelling narrative that reflects our new, cohesive identity and resonates with our market. The company needed to craft a story that captures the spirit of Stratasys’ transformation, showcasing the innovation and connecting with their audience as they embarked on this new chapter.

In addressing Stratasys’ global rebranding, we developed a script that intricately wove together the unique stories of each division, illustrating their collaborative efforts in advancing the industry and fostering innovation. This script was brought to life through an anthem video, crafted from diverse footage gathered during the brand anthropology and Distil workshop sessions. This approach successfully showcased the unified strength of Stratasys’ divisions, creating a compelling and inspiring narrative that resonated deeply with our audience and solidified Stratasys’ position as a leader in the 3D printing and additive manufacturing industry.