Menards
Mastercraft Anthem
I led an effort to highlight and celebrate the true craftsmanship and inherent Midwestern values woven into Menards manufacturing doors. This project was more than just a brand anthem; it was a heartfelt introduction to the dedicated people behind the creation of these doors.
- Client
- Menards
- Engagement lead
- Michael Kraabel
- Shared experience: our team has worked on projects and led engagements for many clients over the years, and the lead named here brings that experience to every Voyager project.
- Services
- Film
- Branding
Re-Invention of the Menards’ Door Store
The campaign showcased the diverse array of door options available to consumers at Menards and unveiled the remarkable transformation that unfolds when a door is upgraded in one’s home.
This initiative went beyond a simple marketing campaign; it reimagined and revitalized the Door Store area within Menards. The project aimed to reinvigorate this space, painting a vivid picture of the artistry and transformative power that comes with enhancing the doorway of a home. The essence was not merely in the product but in the stories, values, and Midwestern spirit engrained within each door’s creation.
Media
The work
Start your own voyage
Have a brand challenge, campaign, or big idea? Let’s create something remarkable together.