SmartSense
Smart Sense
Developed a comprehensive marketing campaign to highlight the importance of protecting your home’s gas appliances. A simple device can save you from a dangerous situation.
- Client
- SmartSense
- Engagement lead
- Michael Kraabel
- Shared experience: our team has worked on projects and led engagements for many clients over the years, and the lead named here brings that experience to every Voyager project.
- Services
- Branding
- Campaign
- Digital
- Film
Challenge
Crafting a marketing strategy for a small connector fitting that attaches to a gas line, especially one that is typically concealed behind appliances, poses a unique challenge. This connector, although small and often out of sight, plays a crucial role in ensuring the safety and efficiency of household appliances. The primary difficulty lies in highlighting its significance in a way that resonates with consumers who rarely see or think about this component.
Solution
We needed to emphasize the connector’s reliability, durability, and crucial role in maintaining a safe home environment. This required innovative approaches that visually and conceptually brought this hidden but essential component to the forefront of consumer consciousness. We burned down a house to show what happens when you don’t have this little device.
360 Degree House Fire Experience.
Digital Lead Generation Flow
Media
The work
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