The Unplug Project (Mike's own project)
The Unplug Project
A movement to increase awareness of the negative side-effects of consuming too much digital media.
- Client
- The Unplug Project (Mike's own project)
- Engagement lead
- Michael Kraabel
- Shared experience: our team has worked on projects and led engagements for many clients over the years, and the lead named here brings that experience to every Voyager project.
- Services
- Branding
- Design
- Digital
Overview
The Unplug Project is a initiative aimed at encouraging individuals to consciously disconnect from the digital world and reconnect with the essence of real-life experiences. The project promotes mindful use of technology, advocating for regular digital detoxes and a more analog lifestyle.
Project Foundation + Core Beliefs
Like many, I found myself deeply entrenched in the digital world. My days were a blur of emails, social media, and a constant bombardment of notifications. Technology, which was supposed to be a tool, had become my master. It dictated not just my work, but also my personal life, straining my relationships and disconnecting me from the real world.
Creating A Movement
One evening, as I sat with my family, glued to my phone while they conversed and laughed, a profound realization hit me. I was physically present, but emotionally and mentally, I was miles away, lost in the digital ether. It was this moment that sparked a desire for change, a need to reclaim the life that technology was stealthily stealing from me. View the project at unplug.pro.
Media
The work
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